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Conquer your market.

We can help you to get there!

Video Production

Have your popcorn ready and watch what we do for our clients.

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Video created for Joe Louis Bourbon 2020 holiday campaign. Story, editing, and sound track by Rafael Baffini.

More videos

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A short comparison video to show the difference our editing can make to your video. Your content can look better with our help.  

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Video created to promote recreation programs available for Canadian Armed Forces members. Editing and footage* by Rafael Baffini.

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Video created to promote CAF (Canadian Armed Forces ) Sports Day 2020. Text, editing, and sound track by Rafael Baffini.

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Video created to promote military housing for Canadian Armed Forces members posted to Ottawa. Editing and footage* by Rafael Baffini.

Tasteful editing

This series of three videos is a great example of how good editing can spice up a cooking video. I recorded the chefs in action with multiple cameras to have a dynamic multi-angle final product. Filming in an industrial kitchen proved to be very challenging due to limited space and constant disturbing white noise, which required an extra dose of creativity, audio clean up, and editing to succeed.   

* Footage of PSP employees and facilities. Additional stock footage was added to the final composition. 

audio matters the most

When it is time to deliver your message through video content, audio quality is what matters the most. If the audio quality of your videos doesn’t meet the right standards, your audience will feel very discouraged from watching your content, or they may even not understand you at all.

There are many reasons why the quality of the audio recorded during a footage shooting session may be compromised, such as lack of proper equipment or training, excessive background noise, and so on. In any case, we can help you to increase the quality of your recorded audio thanks to our professional grade digital audio workstations, best in class plugins, and years of experience in audio and video production. Watch the following video and hear the difference in audio quality at every step of our audio production process.

Branding

We are very proud of being responsible for the branding project that brought the “Champion” back to the USA market. 

“Champion of Them All” is a straight bourbon first released in 1952 by the world heavyweight boxing champion Joe Louis. For us, this was way beyond the comeback of an American spirit. It was about the comeback of the legacy of an American hero.

Joe Louis was one of modern history’s most celebrated boxing champions. He held the title for 12 years, the longest-reigning world heavyweight champion ever. He stopped his career at his peak to enlist in the U.S. Army to fight World War II. While serving, he performed almost 100 boxing exhibitions for over two million military members to elevate the troops’ morale. He also donated about $100,000 to Army and Navy relief societies.

“Champion of them all” was relaunched in 2020 to inspire a new generation of champions, and it supports athletes through sponsorship partnership with USA Boxing and the Golden Gloves.

Click on the red dots to discover project details. Visit joelouisspirits.com to find out more, and let us know what you think about the website we made for this heavyweight brand.

Photo Editing

They say that a picture is worth a thousand words. So, let’s ensure that your graphic assets are delivering the best message about your business. From minor touch ups to heavy editing jobs, we are here for you.

The proper post production of your photos not only enhance their quality, but it can also set up the right mood to support your communication efforts. This picture from Joe Louis is a great example of it.

Joe Louis Distilling Company wanted good quality fresh-looking images of their heavyweight boxer to relaunch the bourbon “Champion of them all”. However, after weeks of research, it turns out that it was impossible to find the right picture. Joe Louis was the champion from 1937-1949. None of the pictures from the time when he was active as a boxer met nowadays quality standards. Besides that, the best pictures the company found were available for editorial usage only. 

The solution was licensing the best image they could find and make it work for the campaign. The selected image looked outdated, over exposed, and a bit blurred. We worked hard on its restoration process, and created a composition to give Joe Louis a contemporary look and feel. The result is an image that looks really sharp and completely matches the company’s vision.  

Move the arrows on the picture left and right to compare the image before and after the editing process. 

branding

We are very proud of being responsible for the branding project that brought the “Champion” back to the USA market. 

“Champion of Them All” is a straight bourbon first released in 1952 by the world heavyweight boxing champion Joe Louis. For us, this was way beyond the comeback of an American spirit. It was about the comeback of the legacy of an American hero.

Joe Louis was one of modern history’s most celebrated boxing champions. He held the title for 12 years, the longest-reigning world heavyweight champion ever. He stopped his career at his peak to enlist in the U.S. Army to fight World War II. While serving, he performed almost 100 boxing exhibitions for over two million military members to elevate the troops’ morale. He also donated about $100,000 to Army and Navy relief societies.

“Champion of them all” was relaunched in 2020 to inspire a new generation of champions, and it supports athletes through sponsorship partnership with USA Boxing and the Golden Gloves.

Click on the red dots to discover project details. Visit joelouisspirits.com to find out more, and let us know what you think about the website we made for this heavyweight brand.

Photo Editing

They say that a picture is worth a thousand words. So, let’s ensure that your graphic assets are delivering the best message about your business. From minor touch ups to heavy editing jobs, we are here for you.

The proper post production of your photos not only enhance their quality, but it can also set up the right mood to support your communication efforts. This picture from Joe Louis is a great example of it.

Joe Louis Distilling Company wanted good quality fresh looking images of their heavyweight boxer to relaunch the bourbon “Champion of them all”. However, after weeks of research, it turns out that it was impossible to find the right picture. Joe Louis was the champion from 1937-1949. None of the pictures from the time when he was active as a boxer met nowadays quality standards. Besides that, the best pictures the company found were available for editorial usage only.

The solution was licensing the best image they could find and make it work for the campaign. The selected image looked outdated, over exposed, and a bit blurred. We worked hard on its restauration process, and created a composition to give Joe Louis a contemporary look and feel. The result is an image that looks really sharp and completely matches the company’s vision.

3D Modelling

What to do when you need an image of something that doesn’t exist? We create it using 3D modelling technics! 

Tamper Proof Seal

Vintage style tamper proof seal wrapped in a modern transparent sealer. Safe and stylish. The seal features the JLD (Joe Louis Distilling Company) logo, which was inspired by the fonts used on the original bottle created in 1952. 

Hang Tag

The small booklet attached to the bottle neck tells a brief story about how Joe Louis started his career competing in the amateur boxing leagues and explains how the company supports the USA Boxing and the Golden Gloves.    

There is History Inside This Bottle

From the front of the bottle we can see an illustration of a historical moment on the internal side of the back label. It is an image of a multiracial crown supporting Joe Louis during one of the many exhibition fights he fought to increase the morale of the USA Armed Forces during the World War II. 

Joe's Back

The back label describes the juice inside the bottle, and the legacy of Joe Louis, one of modern history’s most celebrated world heavyweight champions. The JLD (Joe Louis Distilling Company) logo was inspired by the fonts used on the original bottle released in 1952.

Facing Joe

The front label features an illustration of Joe Louis in his classic fighting stance. It looks like Joe Louis is looking into the consumer’s eyes. The label is diecut. Therefore, the consumer can see the crowd behind Joe Louis. The distortion caused by the liquid and the glass helps to create a 3d immersive  scene. 

Details Make Perfection

Fonts and aesthetic elements were  inspired by Joe Louis’s fights promotional material and by the finest contemporary design trends. Special finishing on selected elements like emboss, glossy spot, and silver foil give this bottle a premium feel and make it pop from the shelves.